Results for Tag: List Building
#194: What comes first: Lead Magnet or Digital Course?
What comes first: Lead Magnet or Digital Course?
The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.
Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.
Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?
#183: Danger: Ignoring Your Email Subscribers Limits Revenue
Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem.
What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and a LOT of something.
When the realization hits home that we have to send emails, we are often faced with indecision, questions, and overwhelm.
Clients often ask me, “What do you send in the emails?”, “What is the whole purpose”, and “How often am I supposed to email the people who have trusted me with their email address?”
You can stay in this cycle of stuckness or you can decide to make a change and embrace your email list as a meaningful and important part of your business and business success.
#165: Next Steps After Your Course Launch
Launching your course is a big undertaking and it can feel both exhilarating and unsettling all at once. You’ve created this resource that will help people and now it is hard to know what to do next. Today we will talk about what comes after the course launch and I bet you’ll see some similarities to high school science, but in a good way!
#131: The Power of Repeat: How Systems and Processes Boost Productivity
In this episode, we explore the game-changing benefits of creating repeatable systems and processes in your work or business. Discover how this simple strategy can elevate your productivity, free up your creative genius, and streamline your delegation to a virtual assistant. Tune in to start your journey towards efficiency and get a practical action step you can implement this week.
#130: Rinse & Repeat: Build Your Business With Balance
In this episode of the Entrepreneur Mindset Podcast, we dive deeper into the importance of list building for entrepreneurs, discussing how a robust email list can safeguard your business, especially in unexpected situations like social media outages. Beyond just growing your audience, we talk about the need for balance between personal well-being and business health and how a rinse-and-repeat strategy in lead magnet creation can help keep your business running smoothly, even when you’re on vacation.
#129: Create Your Lead Magnet in a Few Straightforward Steps
In this episode, we dive into the first of five steps to creating an effective lead magnet – choosing a topic and format that aligns with your target audience’s needs and interests. We explore practical techniques, from Google and social media research to choosing the right format that allows you to deliver the content swiftly and efficiently. Finally, we underscore the importance of delivering a clear ‘win’ for your audience, setting the foundation for a robust lead generation system.
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