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#161: Guest Brandon Leibowitz: Using SEO to Get More Visibility

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Overview

Brandon Leibowitz owns and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. He shares the importance of researching your content, using keywords that aren’t the most popular and aren’t forgotten to maximize your reach and visibility on the internet.

Quick Show Guide

  • (00:00 – 05:26) Maximizing Your Visibility with SEO: An Interview with Brandon Liebowitz 
  • (05:26 – 10:36) Learn the Basics of SEO and How to Use Keyword Research Tools 
  • (10:36 – 15:53) Cracking the Code: Using the Google Keyword Planner for SEO Success 
  • (15:54 – 21:27) Optimizing Your Website & YouTube Content for SEO Success 
  • (21:27 – 26:32) What Techniques are Helping Rank Websites with SEO in 2023? 
  • (26:32 – 32:07) The Importance of Backlinks, Content & YouTube for SEO Ranking 
  • (32:07 – 38:03) How Third-Party Backlinks and Quality Content Essential for Improving SEO Rankings 
  • (38:04 – 38:55) Improving SEO for Your Business: A Guide to Successful Content Creation

Key Takeaways

  1. Content must be high quality, accurate, and offer value to the reader.
  2. Backlinks are the most important factor in achieving successful SEO.
  3. Ensure descriptions are detailed and relevant and research backlinks from competitors to maximize SEO.
  4. AI can be a great tool for generating fresh ideas and spurring creativity for digital marketing campaigns, but it should not be completely relied upon.
  5. SEO is essential for achieving visibility on search engine results, so content should be optimized and keyword research should be done.
  6. There is no one-size-fits-all approach when it comes to SEO, so analyze competitors to determine what works best.

Connect with Brandon Leibowitz

Need a Transcript?

Full transcript available upon request. Please email [email protected]. We want to make sure that everyone can access this podcast in a way that works best for them.

Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

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