Results for Tag: Marketing
#194: What comes first: Lead Magnet or Digital Course?
What comes first: Lead Magnet or Digital Course?
The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.
Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.
Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?
#193: If You Build the Digital Course, Will They Come?
The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking.
But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change.
In other words, creating a high-quality course doesn’t guarantee success.
So what does?
The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.
#192: Perfectionism is the Fastest Way to Digital Course Creation Failure
Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.
Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.
There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.
#187: From Uncertain Course Creator to Becoming a Six Figure Digital Course Creator
You want to have a digital course in your business, but right now you are feeling uncertain whether this is even doable. Maybe you’ve taken courses in the past on how to create a course and felt even more confused and overwhelmed.
Becoming a six figure course creator relies on four key components so that you can finish your course, get sales, have a steady income that leads to six figures and even have time off without business crowding your time and thoughts.
#177: The 5 Reasons Your Digital Course Messaging is Failing and What to Do Instead
Spending hours, weeks, and even months perfecting your course and the messaging only to hear crickets when you put it all out into the world is scary. All too often we create messaging and course content based on a few conversations with our ideal client. We get those first few sales and then everything comes to a grinding halt.
Today I’m going to share with you 5 reasons that this is happening and they all center around the word purpose. Having been in this exact position in the past and helped other course creators through this phase, I can share with you what makes a difference and it isn’t what you expect.
#155: Guest Tracy Beavers: The Secret to Building Your Facebook Audience Without Paid Ads
Tracy Beavers teaches entrepreneurs how to gain visibility, grow their email lists and attract consistent new clients without paid ads. I don’t know about you, but that is music to my ears. She is also a recent recipient of the Vanity Fair Lingerie Support Award.
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