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#200: Entrepreneurship is About Persistence

“State of running a business with considerable initiative and risk” (dictionary.com). That is the definition of entrepreneurship. This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.

What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur’s journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.

Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.

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#196: Too Many Ideas & Too Little Time: 3 Tips For Staying Focused on Your Course

The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.

Sounds great, right?

It is, right up until it isn’t.

The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else.

What happens as a result is that your tasks remain unfinished and your course remains un-launched.

You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas.

Which path will you choose?

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#177: The 5 Reasons Your Digital Course Messaging is Failing and What to Do Instead

Spending hours, weeks, and even months perfecting your course and the messaging only to hear crickets when you put it all out into the world is scary. All too often we create messaging and course content based on a few conversations with our ideal client. We get those first few sales and then everything comes to a grinding halt. 

Today I’m going to share with you 5 reasons that this is happening and they all center around the word purpose. Having been in this exact position in the past and helped other course creators through this phase, I can share with you what makes a difference and it isn’t what you expect.

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