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#201: Digital Course Creation Toughness (Mental Toughness)

Course creation is a marathon not a sprint. Course creation is a long game.

We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night.

The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry’s ice cream section at the store, or the bank account that doesn’t seem to have enough to cover our business expenses.

So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.

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#200: Entrepreneurship is About Persistence

“State of running a business with considerable initiative and risk” (dictionary.com). That is the definition of entrepreneurship. This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.

What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur’s journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.

Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.

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#199: The Easiest Way to Record your Online Course Videos (Maximum Impact)

You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course.

All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.

You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I’m going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.

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#195: Entrepreneurship: I think I want to Quit

I think I should just quit now.

That is what the digital course creator wrote in response to a comment on their post.

I think I should just quit now.

In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.

We’ve all uttered the words or felt that sentiment that maybe we should just quit before.

If you are nodding your head yes, I’d like to invite you to stick around for this unscripted, no holds barred conversation about what it means to be an entrepreneur and dealing with the doubts that creep in.

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#193: If You Build the Digital Course, Will They Come?

The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking.

But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change.

In other words, creating a high-quality course doesn’t guarantee success.

So what does?

The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.

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#192: Perfectionism is the Fastest Way to Digital Course Creation Failure

Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.

Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.

There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.

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